• » To warrant the consumer a form of distinguishing between products.
  • » To allow enterprises to differentiate their products from one another.
  • » To project the image and reputation of a given enterprise; they serve as powerful marketing tool.
  • » To provide a direct source of revenue by means of royalties or licensing; they usually represent a determining factor in
  • ranchise agreements.
  • » To represent a business asset, where the value of a trademark can represent the actual success of an enterprise
  • » To encourage enterprises into investing, mantaining and improving product qualiites